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VIVA MAGAZINE

Posted on by Kristina

Looking at vintage fashion magazines is really nothing new, but I recently discovered Viva magazine from the 1970s—an adult magazine for women published by Bob Guccione and Penthouse. 
V
magazine
did a great write up of Viva on their blog a couple months ago.

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I was drawn to the gauzy soft core images- suggestive fashion with 1970′s natural nudity.

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But articles, yes the articles- would keep any progressive intellectual with liberal and feminist politics coming back for more! Some highlights are “Erica Jong: An Intimate Conversation”, “The Myth of Equal Pay”, and “Losing Your Man to Another Man”.

I thought it was going to be more smutty, but instead I found it to be “fashion legit”- some great fashion shoots by Arthur Elgort.   And Anna Wintour was the Fashion Editor in 1977!  How progressive!

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