Sally and Dan Goodman looked to build a new kind of retail store: a true labor of love and a personal expression of their unique tastes and creative energy, while bringing the best of boutique designers and shoes to the masses.  And they’ve done just that with Eilatan.

In 2003 the Goodman’s opened Eilatan in the Irvine Spectrum in the O.C., and in 2004 opened another retail location in the Beverly Center in the Hollywood/Beverly Hills area of Los Angeles.  The success of these stores led to their e-commerce site in 2005.

Shop 80%20 at Eilatan – Irvine, Eilatan – Beverly Center, and online!

Bernie, Black/Natural
Bernie, Grey
Chaia, Black
Chaia, Brown

Fun tidbit:  How did the store get its name?  The store is actually their daughter Natalie’s name spelled backwards.