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Meet The Team

Ce Ce Chin, Creative Director

“When I was about 9, I asked for Fashion Plates for my birthday. This was an artsy toy- by using several interchangeable tracing plates, you could create an image of a woman in various fashionable outfits. Perhaps my dream to move to New York and be a fashion designer began back then.”

Ce Ce’s history in accessories stretches back almost 10 years, having worked with some of the most celebrated names in fashion including Michael Kors and Calvin Klein. While refining her design aesthetic from these leaders, Ce Ce developed an understanding of the market and an eye for what’s to come. Confident that she had the vision to develop a line of her own, Ce Ce played the game of risk and stepped out to create her first collection.

Early on Ce Ce found a niche for herself in shoe design where she fell in love with the creativity and artistry behind a collection. Her initial line of hand painted slip on sneakers debuted at Steven Alan and sold out immediately.

Her first collection was a direct channel of her expression- a true reflection of her style. She felt there was a need in market for something she could really wear to design. For her, designing is not so much about sitting down at a desk, but about being out in the world and noticing how people express themselves through their own style. “I might sketch shoes on napkins or receipts while doing this. Then there’s the basis for my design. One of the things I found inspiring was the physical relationship shoes have with travel, that’s something I’ve always found exciting” Ce Ce explains, “I love the way shoes can take a woman across a neighborhood or across the world, there is something very romantic about that”.

While not designing and running her small shoe empire, Ce Ce’s travels and personal life provide the fire and fuel for each collection she is developing. From surfing to vintage pop culture and fashion iconography, Ce Ce is always aware of the smallest nuance or moment that could become her next inspiration.

Guilty Pleasure: Ba-Tampte Kosher Pickles
Favorite 80%20 Shoe: Eliotte Geometric Haircalf Boot- always a conversation starter!

Kristina Ho, Brand Manager

Shoes are Kristina’s number one vice. There are shoes hiding in every crevice and nook in her apartment. It’s only fitting that she would find a way to be surrounded by shoes at work, too. Kristina heads up 80%20′s marketing and social media initiatives and is also the brand’s resident blogger. Prior to joining the team, Kristina has worked at Interview Magazine and social engagement agency Drillteam Marketing. See what inspires Kristina over at her personal blog, SIXTH FLOOR WALK-UP.

Guilty pleasure: I will never turn down a game of boggle

Favorite 80%20 shoe: In love with my Edie open-toe loafers

Katharine Smith, Operations Manager


Katharine, a California native was on a search to find that special 20% that would make a difference in her life, which led her to the Big Apple. And then what do you know? She found her way to 80%20. Since moving to New York, Katharine designs jewelry in her spare time and plans to turn this passion into a business of her very own in the future. Before landing in the Big Apple, Katharine founded an online lingerie boutique with her best friend, called Graffiti Pink.

Guilty pleasure: All things Hello Kitty
Favorite 80%20 shoe: My Pepper, Bone. Everyone is loving my defiant white boot before spring.

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