How do trends and creativity become contagious?  What defines an “influencer?”

INFLUENCERS A new short film by Paul Rojanathara and Davis Johnson explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion, and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. ”Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

Featuring: Deirdre Maloney (BPMW), Rob Stone (Cornerstone), Jon Cohen (Cornerstone), Jeff Staple (Staple Design), Josh Peskowitz (Fashion Editor), Dao-Yi Chow (Public School NYC), David Gensler (The KDU), Sky Gellatly (Team Epiphany), Damon Crepin-Burr (FullSix NY).

Watch here and be inspired:

INFLUENCERS FULL VERSION from R+I creative on Vimeo.