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Monthly Archives: August 2011

Tumblr NYFW Spring 2012

Posted on by Kristina

We’re very excited to partner with NMRKT x Tumblr #NYFW Spring 2012 style closet!  Wedges are perfect to get around in during Fashion Week!

See Tumblr’s Fashion Director Rich Tong post about the event:


Tumblr #NYFW Spring 2012

We had so much fun last season bringing some of our top fashion bloggers here to New York to cover fashion week that I’m thrilled to announce we’re doing it again!

Our team spent the past few weeks reviewing each and every one of the hundreds of blog submissions that you all sent in, in search of the most creative people in our fashion community.

We were looking for individuals who not only create and curate some of the best content on their respective blogs, but who also recognize this as an opportunity to begin developing their careers within the fashion industry.

I’m extremely proud of the 16 amazing individuals whom we chose, as they each contribute unique points of view on womenswear, menswear, beauty, models, personal style and photography.  Joining them are four incredibly gifted people from last season, whose exceptional work speaks for itself.

Their collective diversity is a true representation of what I believe the Tumblr fashion community is all about and I hope you all have an opportunity to check them all out.

14 days and counting!

Beautiful photo courtesy of Jamie Beck.

Girl With Curves
A personal style blog, offering outfit inspiration and shopping tips for the everyday fashionista.

The Style Student
FIT student posting photos of what she wears everyday.

Opium Poppies
Photography student, based in Brooklyn, with a knack for putting together vintage inspired outfits.

A personal diary of wanderlust and an overflowing wardrobe.

How To Talk To Girls At Parties
A poorly-curated inspiration board for the sartorially inclined.

Justin Chung
Former student of public health turned fashion photographer.

Self-proclaimed existentialist hailing from Toronto, who also takes lots of photos.

Personal style & menswear inspiration.

Professional makeup artist and creator of The Daily Face.

Karla Powell MUA
International makeup artist, sharing professional tips and product reviews.

High On Flowers
A collection of imagery from photoshoots, runway, backstage, advertising and streetstyle.

High Like Fashion
Models from the runway and editorial.

Sydney-based fashion photographer, making friends with strangers and together making photo magic.

We The Urban
A one-stop daily news source for internet savvy fashion enthusiasts.

Closet Collage
Collages of the best looks and inspiration from runway collections.

History of Chuck
“I am like a big hairy Tavi…”

Men In This Town
Giuseppe Santamaria’s street style journal, profiling men with a distinct look in their natural habitat.

Paper Tissue
A mix of photography that inspires Jeannine Tan, as well as work of her own.

Farpitzs means “all dressed up” in Yiddish.

From Me To You
A photography blog by Jamie Beck, co-creator of cinemagraphs.

Meet the Team: Casey Hwang Martin

Posted on by Kristina

Meet Casey, our Office Manager for our West Coast sales showroom, Place!  Casey’s a Tucson native and graduated from the University of Arizona with a degree in business administration.  She moved to L.A. just a year ago and absolutely loves it! The best part of her job is that her colleagues are some of her best friends (awww!).  In all honesty, it’s always nice to hear people are psyched on not only their job but are happy in their work environment.  We’re super happy to have Casey on our team and looking forward to hanging out with her the next time she’s in New York!

FUN FACT: She’s currently taking lessons to learn how to play the guitar.

Name: Casey Hwang Martin
Hometown: Tucson, AZ
What do you do for 80%20? Office Manager at Place Showroom (West Coast Sales)
Favorite 80%20 Shoe: The Dewey in Camel from the Fall 2011 collection!

Current obsession: Tennis!
Staple piece in your summer wardrobe: Colored denim cut-off shorts
Favorite artist: The Beatles
Dream vacation destination: African Safari
Favorite movie: Man on Fire (who doesn’t love Denzel?)
What is the the most fun thing about your job? Working with my BEST friends!
Favorite spot in LA: Griffith Park
Favorite magazine: TIME

SPOTTED: Taylor Sterling of Sterling Style in our Willa Natural

Posted on by Kristina

San Francisco native Taylor Sterling of Sterling Style and the Glitter Guide wears our Willa Natural sandals to complement her safari-inspired look.

We can’t get enough of stripes either!

Like the Willa Natural?  You can purchase this style in our online shop!

Fall 2011 hits stores next week!

Posted on by Kristina

Photo by: Drew Reilly, stylist Doria Santlofer

Our Fall 2011 collection is finally dropping in stores across the U.S. and overseas next week.  We are absolutely thrilled and can’t wait to see these shoes on your feet!

Kip is a new 80%20 style.  You’ve might have seen our pre-sale with Solestruck or in the pages of September’s InStyle and Lucky magazines.  It’s a tumbled nubuck leather boot with a faux leather wrapped wedge and bright, contrast platform.  We love this boot because you get the height you need without losing the comfort of a flat.  It’s so easy to walk in.

Come back to our site to see which retailers will be selling this style tomorrow!

80%20 highlighted in two features in September’s InStyle mag!

Posted on by Kristina

We’re thrilled that our Fall 2011 line  is hitting stores next week and we’re even MORE thrilled to be featured in September’s InStyle magazine twice!

The Robbie boot is a faux nubuck-inspired hiking boot with a shearling collar that has a colorful Scandinivian trim.  It will be available at as soon as next week, keep an eye out!

The Kip boot is a new silhouette for the season too!  Available in Chocolate tumbled nubuck with a contrast blue platform, you’ll get all the height you need without giving up comfort!  This style can be found at in the coming weeks.

Which one is your favorite – Kip vs. Robbie?  The Robbie is a personal fave of mine.

Echo Lake | Breathe Deep

Posted on by Kristina

Echo Lake is a new band from London, England that we just discovered.  If you like Beach House, Slowdive, and My Bloody Valentine – then we think you’ll dig them too.

They just debuted their new music video for ‘Breathe Deep’ (directed by Rob Heppel) on Gorilla vs Bear.  The band stayed up until 5AM shooting the video but Heppel cheered them on to the finish line.

Echo Lake – Breathe Deep from ///NO PAIN IN POP\ on Vimeo.

Listen to more tracks by Echo Lake over at their Soundcloud.

We Need Marketing Interns for the Fall

Posted on by 8020shoes

We’re looking for interns to assist our Marketing team in our New York studio for the Fall semester.

Is your Google Reader filled with fashion news and style blogs?  Do your friends look to you for the latest trends and happenings?  Do you like to write, and are also ready and willing to get down with crunching numbers in Excel?  If this sounds like you, then you might be a perfect fit!

All in all, we’re seeking web-savvy applicants that are familiar with the social media landscape, and have a passion for fashion!  Only apply if you are organized, detail-oriented with the ability to work independently, and follow direction in a quickly changing entrepreneurial environment.

Qualified applicants should email a cover letter and resume to Kristina at with subject line “80%20 Marketing Internship”.

See details below.

Responsibilities include:

-  Support, help identify new prospect sales in the U.S. and internationally

-  Competitive brand research

-  Social media support, help maintain Facebook/Twitter accounts

-  Assist with creation of marketing collateral – from research to design; photoediting

-  Document and archive samples; design showroom maintenance

-  Light errands to sales showroom and PR firm

-  Assist in sales & distribution day-to-day; data-entry


-  Must be proficient with Microsoft Office (especially Excel)

-  Strong writing and communication skills

-  Comfortable working on both MAC/PC platforms

-  Experience with Adobe Photoshop is preferred, but not necessary

-  Wordpress experience is a big plus!

NEW: Kip Black/Yellow featured in September’s Lucky mag!

Posted on by Kristina

There’s a new boot in town and it’s our Kip boot!  Our Kip Black/Yellow boot is featured in September’s Lucky magazine out on newsstands now.

If you haven’t heard, we have an exclusive pre-sale with Solestruck, head over now!  You can pre-order yourself a pair of Kip boots in Black/Yellow, Black/ Pink and/or Chocolate/Blue!

Happy shopping!

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